Category: Case Study

West Earlham & Bowthorpe Pride in Place recruitment campaign

At Plain Speaking PR, we believe in the PR circle of success. In short – if you’re doing good work, we’re here to help you tell others about it That’s why we were delighted to support the Pride in Place project for West Earlham & Bowthorpe in Norwich. £20 million has been designated by the […]

Sue Lambert Trust

sue lambert trust image 2

This charity PR case study explores how Plain Speaking PR has supported Sue Lambert Trust with brand strategy, press office support, media relations, sensitive storytelling and strategic communications in Norfolk.

Teknomek

teknomek image

This B2B PR case study shows how Plain Speaking PR uses media relations, thought leadership and specialist copywriting to strengthen Teknomek’s reputation across its key industries.

Castle Quarter

castle quarter

This Norwich PR case study explores how ongoing media relations, press office support and community engagement have helped reposition Castle Quarter as a leading leisure and lifestyle destination.

Green Light Trust

green light trust project

This charity PR case study shows how Plain Speaking PR supported Green Light Trust with media relations, fundraising communications and specialist PR consultancy during periods of organisational change.

Miniature Donkeys for Wellbeing

Minidonk Magic landscape

This charity and social enterprise PR case study explores how media relations support has helped Miniature Donkeys for Wellbeing raise awareness of its therapeutic miniature donkey visits.

Marie Reynolds London

marie reynolds london shop1

This beauty and wellness PR case study shows how targeted media relations, interviews and broadcast opportunities helped raise the profile of Marie Reynolds London across Norfolk.

Sunnyfields

hive smoker scaled

This tourism and experience PR case study explores how Plain Speaking PR used media relations, press interviews and a dedicated media event to raise awareness of Sunnyfields Apiaries.

Dipple & Conway

dipple conway customers

This long-term Norfolk PR case study shows how brand strategy, media relations, community engagement and award-winning campaigns have supported Dipple & Conway Opticians.

Menopause Support

Diane Danzebrink 34 scaled

This charity PR case study explores how press office support, media relations, event planning and social media management have helped Menopause Support reach wider audiences across the UK.

plain speaking pr logo orange

Stephanie Callen, PR Expert

Steph began her career in communications almost 20 years ago as a journalist on local newspapers in Suffolk and Norfolk.

Every day involved meeting new people and writing about a diverse mix of topics, which gave Steph a real appreciation for the issues that affect people across the region and honed her ability to build trusted relationships.

When she left journalism to pursue roles in PR, Steph took her news instincts with her and has achieved valuable media coverage for organisations from a varied range of industries, including healthcare, education, housing and animal welfare.

Steph, a member of the Chartered Institute of Public Relations, now brings her eclectic experience to Plain Speaking PR as a freelance consultant, supporting clients with bespoke copywriting, research and media pitching.

Outside of work, Steph enjoys family days out with her young daughter, cuddles with her rescue cat Clarence, a good thriller on the telly, and the – albeit occasional – run.

hannah

Hannah Freeman, Client Services Director

Hannah is our client services director and has been with the business since 2018. Pippa’s right-hand woman, she’s responsible for overseeing accounts, managing client agency relationships, and making sure we’re delivering a professional PR service that delivers real value, contributing to objectives and goals.

Working in PR and communications since graduating (let’s not count the years!) Hannah has worked in PR for 15+ years, mostly spent agency side, advising clients in a diverse range of sectors, spanning tourism, hospitality, B2B services, waste and recycling, public sector, retail, and charities. She completed the CIPR Diploma in 2010.

Hannah brings in-house experience too, having worked as a PR and communications officer for one of the UK’s largest social housing groups for 18 months. She gets what it’s like to be the client, understanding the challenges and demands of this role.

Outside of work, Hannah walks, lifts weights, occasionally paddleboards, tries to keep plants alive and watches Schitt’s Creek on repeat. Mum to two busy, sporty girls, she’s also their PA. In summer, an outdoor dip at Beccles Lido is her no.1 spot to enjoy time out.

pippa 1

Pippa Lain-Smith, Managing Director

Pippa is the founder and managing director of Plain Speaking PR and has worked within the communications sector for more than 25 years. Having worked on both client and agency side, Pippa is passionate about her job and will talk until she’s blue in the face about the value professional PR can bring to businesses and communities.

Whilst the Plain Speaking PR agency name derives from her maiden name, Pippa is a firm believer in a plain speaking, straight-talking approach to communications, with minimal jargon and maximum results. She’s proud to have helped many organisations navigate communications surrounding complex and sensitive issues; often during times of change or crisis.

In her spare time, Pippa enjoys attempting to keep fit, writing beauty articles for regional magazines and newspapers, enjoying the best of Norfolk’s food and drink, and planning her next holiday to Greece. She also supports a number of local charities and social enterprises including Miniature Donkeys for Wellbeing.

Pippa is a member of the Chartered Institute of Public Relations.